Look out, American localists, the Canadians want to play too and they aim to stop your precious exports. Man the nationalist battlestations!
The entire message is a tossed salad of lies. The most amusing one is its use of "we" instead of "you" when referring to Canadians, as Hellmann's mayonnaise is owned by UK-based Unilever.
I wonder if actual people with actual blood pumping into their brains think it's a problem that icy Canada imports most of its fruit.
If the audacity of this localwashing wasn't enough for you, look at the sneaky fine print at the bottom of the official page:
This website is directed only to Canadian consumers for products and services of Unilever Canada. This website is not directed to US consumers or any other consumer outside Canada.
Do not pay attention to the man behind the curtain, American consumers. Keep buying local and ignore our advice to Canadians to break off commerce with your producers.